Dr.T.Ravindra Reddy


Qualification M.B.A., Ph.D.
Institution Joining Date
E-mail Id [email protected]
Teaching Experience 22 Years
Area of Specialization MARKETING & FINANCE
Education Information
    PhD in Management Science from Andhra University, Vishakapatnam
    MBA from Kakatiya University, Warangal
    B.Com from Sri Krishnadeveraya University, Ananthapur, AP
Research Publications
    Dr.T.Ravindra Reddy and K Shiva prasad Reddy “Investor Behaviour of Rural investor with particular reference to Yadadri D.T,Telangana”, Asian Journal of Multidimensional Research(AJMR), ISSN-2278-4853(Impact factor:6.053) volume-8,special issue, April, 2019.

    Y Sunitha and Dr.T.Ravindra Reddy, “A Comparative Financil Statement Analysis of JK Cement and Deccan Cement”, Asian Journal of Multidimensional Research(AJMR), ISSN-2278-4853(Impact factor:6.053) volume-8,special issue, April, 2019,pp-.

    D.Bhargav Ram and Dr.T.Ravindra Reddy, “Impact of Demonetization on consumer buying behavior through online payments with special reference to FMCG”, Asian Journal of Multidimensional Research(AJMR), ISSN-2278-4853(Impact factor:6.053) volume-8,special issue, April, 2019.

    Anup Kanapuram and Dr.T.Ravindra Reddy, “Customer satisfaction about home loans in India with special reference to ICICI”, Asian Journal of Multidimensional Research(AJMR), ISSN-2278-4853(Impact factor:6.053) volume-8,special issue, April, 2019.

    B kavitha,Suresh kumar nayak and Dr.T.Ravindra Reddy, “A Comparative Analysis of Equity large CAP Diversified mutual Fund”, Asian Journal of Multidimensional Research(AJMR), ISSN-2278-4853(Impact factor:6.053) volume-8,special issue, April, 2019.

    Dr.P.Chakrapani and Dr.T.Ravindra Reddy, “Retail Customer towards modern retailing- An Emphirical Study, Asian Journal of Multidimensional Research(AJMR), ISSN-2278-4853(Impact factor:5.443) volume-7, issue-11, November, 2018,pp-378-383.

    Morale of Lecturers and the impact on Higher Education and Productivity, Innovative practices in teaching, learning and evaluation, International journal of research culture society, special issue-4, 6th Feb 2018, ISSN-24566683, pp-5-11.

    Dr.T.Ravindra Reddy and Dr.P.Chakrapani, Customers attitude towards retail outlets, A study in Nellore city, Andhra Pradesh, Asian Journal of Multidimensional(AJMR) Research, ISSN-2278-4853 volume-6, issue-12,December,2017.

    T.Ravindra Reddy and Dr. Rajyalakshmi Nittala “A Study on Indian Consumers Attitude towards Incentivised SMS Advertising through Mobile Phones”- Excel International Journal of Multidisciplinary Management Studies (EIJMMS) - ISSN No- 2249-8834., Voume-2, Issue-4, April, 2012.

    T.Ravindra Reddy and Dr. Rajyalakshmi Nittala, “A study on Indian Consumer’s Attitude towards SMS Advertising through Mobile Phones” Inter National Journal of Business Management, Volume 1, Issue 1, December 2011, ISSN No- 2231-5470. A Journal of International Repute by Centre for Promotion of Multidisciplinary Research (CPMR), New Delhi.

    Dr.T.Ravindra Reddy “Consumers’ attitude towards SMS advertising A study in Nellore City, A.P. India”, Gitam Journal of Management, Visakhapatnam, Apl-June, 2015 Issue. ISSN-0972-740X.

    Dr.T.Ravindra Reddy & Dr.N.Rajyalakshmi, “Consumers’ attitude towards SMS advertising In Nellore City, A.P. A Factor Analysis approach”, Gitam Journal of Management, Visakhapatnam, Jan-Mar, 2015 Issue. ISSN-0972-740X.

    Dr.T.Ravindra Reddy “Impact of Microfinance on Socio Economic Empowerment of Rural Women with particular reference to Chittor Dist Rural area, A.P.”, Journal of Organisational Management, Palaghat Management Association, Palakkad, Kerala, Jan-March 2014. ISSN-0975-699X.

    Dr.T.Ravindra Reddy “Consmuers’ attitude towards Incentivised SMS advertising In Nellore Town, A.P.”, Journal of Organisational Management, Palaghat Management Association, Palakkad, Kerala, Oct-Dec, 2013 Issue. ISSN-0975-699X.

    T.Ravindra Reddy & Dr.J.V.Balasubramanian, “Factors Affecting Consumer Behaviour About Non-Durable Products: A Study Of Urban And Rural Consumers’ At Kurnool District, Andhra Pradesh”, Journal of Organisational Management Palaghat Management Association, Palakkad, Kerala, Apr-June 2012 Issue. ISSN-0975-699X.

    T.Ravindra Reddy &Dr.J.V.Balasubramanian, “Employee and Internal Marketing Success or Failure of Product”, Indian Economic Panorama, New Delhi, Vol-20, and No: 1, April, 2010.

    T.Ravindra Reddy, Dr.J.V.Balasubramanian, and P. Chakrapani, “Outsourcing world – recent Scenario”, Indian Economic Panorama, New Delhi, Vol: 19, No.4, Jan 2010.

    T.Ravindra Reddy & Dr.J.V.Balasubramanian, & Mansoor Rahman, “Emerging Trends in Micro Finance- A New Strategy for Eradication of Poverty”. Indian Economic Panorama, New Delhi, Vol: 19, No.3A, Dec 2009.

    Consumer behavior towards retail outlets with particular reference to Nellore city, Andhra Pradesh., Selp Publisher, First edition-2016, ISBN-9789380509853.

    Micro Finance on socio economic empowerment of rural women in Chittoor rural. Selp Publisher, First edition Aug-2016, pp-91-101,ISBN-9789380509846.

    Total Quality management in Education-Application of Deming’s Principles, “Total Quality Management”, Sonali Publisher,pp-203-208, ISBN-9788184113778, 2011.

    Mobile Advertising in India-A study with selected Retail out lets in Nellore D.T.,A.P, “Innovative Management Practices”, Archers & Elevators Publishing House,Bangaluru,ISBN-9788192030395,2011.

    Total Quality management in Education, “Innovative Management Practices, Archers & Elevators Publishing House, Bangalore, ISBN-9788192030395, 2011.

    A Study on Level of Opinion and Prospects of Mobile Advertising, “Digital Marketing, CBA Publishers, 2011. ISBN-9788180430010.

    Impact of WTO on Indian Agricultural Sector, “WTO, India and Emerging Areas of Trade Challenges and Strategies, Excel Books, New Delhi, ISBN-9788174465931, 2008.
FDP and Workshops
    A One week Faculty Development Programme on “Outcome Based Education”, organized by E & ICT Academy, NIT Warangal at IIITDM, Kurnool (Sponsored by MHRD,GOI) from 6-05-2019 to 11-5-2019.

    A One week AICTE-ISTE approved Faculty Development Program on “Intellectual property Intelligence & Patent Drafting”, organized by Nalla Narasimha Reddy Education Society’s Group of Institutions, Hyderabad from 17-12-2018 to 22-12-2018.

    Morale of Lecturers and the impact on Higher Education and Productivity, NAAC and TSCHE sponsored National conference on Innovative practices in teaching, learning and evaluation, organized by A.V.College of Arts, Science and Commerce, Hyderabad on 6th Feb, 2018.

    “Investor Behaviour on Mutual funds-a study with reference to Nellore city,A.P”, UGC sponsored national seminar on marketing of Financial Services. Dept of Commerce, S.V.University, Tirupati, A.P.18-19, March-2017.

    “Consumer behavior towards retail outlets with particular reference to Nellore city,AP”, UGC sponsored national seminar on Service quality & customer relationship Management in 21st Century. Dept of Commerce, S.V.University, Tirupati, A.P.22-23, March-2016.

    “Incentivized Mobile advertising and Consumers Attitude”, UGC sponsored national seminar on Innovations in Management. Dept of Management, S.K.University, Anathapur, A.P.29-30, November-2015.

    “Micro Finance on socio economic empowerment of rural women in chittoor rural”, UGC sponsored national seminar on Problems and prospects of Micro, Small and Medium enterprises in India. Dept of Commerce, S.V.University, Tirupati, A.P.22-23, March-2014.

    “Quality Management in Indian Higher Education-Application of Deming’s principles”, UGC sponsored National seminar on Service Sector and Quality Management in India. Dept of Business Management,Yogi Vemana University,Kadapa,A.P 21st-22nd Feb,2014.

    “Micro Finance on Socio-Economic Empowerment of Rural Women-A Comparative Study of Tribal and Other Social Group Women at Chittoor District Rural Area”, UGC sponsored National seminar on the Status of Tribal Women in India; Issues, Challenges and Strategies for Empowerment. Dept of Sociology and Social Work, Acharya Nagarjuna University, Guntur,A.P 7Th – 8th February 2014.

    “Retailers’ Efforts on Green Marketing practices in India”. A.P State Pollution Board Sponsored National Seminar on Climate change: Strategies for Sustainable Environment. Dept of Social Work Vikrama Simhapuri University, Nellore, A.P. on 20th July,2011.

    “Mobile Advertising in India- A study with selected retail outlets in Nellore Dt., A.P”, UGC sponsored National seminar on Innovative Management practices. Dept of Business Admn, Annamalai university on 10th March,2011.

    “Total Quality Management in Education- Application of Deming’s Principles”, UGC sponsored National seminar on Innovative Management practices. Dept of Business Admn, Annamalai university on 10th March,2011.

    “A study on level of opinion and prospects of mobile advertising”, AICTE Sponsored National Conference on Digital Marketing. Dept of Management StudiesEaswari Engineering College,Chennai, on 12th Oct,2010

    “Total Quality management in Education”, ICSSR Sponsored National Seminar on TQM:Major Areas of Concern. Dept of Business Mangt, Vikrama Simhapuri University,Nellore on 25th September,2010

    “Factors Affecting Customer Satisfaction – A Study with Indusind Bank, Nellore”, AICTE sponsored National conference programme on customer oriented services management. Institute of Public Enterprise, Hyderabad, held on 5th &6th March 2009

    “Recent Scenario of Outsourcing World”, International Seminar on “Management Challenges in the Era of Global Recession”. Sengunthar Institute of Management Studies, Tiruchengode, Tamilnadu on 10th Feb 2009.

    “Risk Management – A case study on mineral water firms in Kurnool (A.P)”, Emerging trends in Financial Management. Dept of Management studies, Adhiyaman College of Engg, Hosur, Tamilnadu .27-01-2006

    “Micro Finance – A new strategy for eradication of poverty”, Emerging trends in Financial Management. Dept of Management studies, Adhiyaman College of Engineering, Hosur, Tamilnadu.27-01-2006

    “Globalization = Industrial revolution + service revolution WTO Impact on Indian Agricultural Sector”, WTO, India and Emerging Areas of Trade. Indian institute of Management (IIM), Kozhikode, Kerala. 21st and 22nd April 2006.
Conference
  • Dr.T.Ravindra Reddy, “Investor behavior on mutual funds A study in Nellore City, Andhra Pradesh” 71st All India Commerce Conference Association on Innovations, Entrepreneurship and Sustainable Development, Organised by Osmania University, Dept of Commerce, Hyderabad, Telangana, 20-22 December,2018.

    Dr.T.Ravindra Reddy, “Consumers Attitude towards Mobile advertising - A Factor Analysis Approach”” 71st All India Commerce Conference Association Association on Innovations,Entrepreneurship and Sustainable Development, Organised by Osmania University,Dept of Commerce,Hyderabad,Telangana, 20-22 December,2018.
Book Published
  • Dr.Ravindra Reddy Tamidela & Dr.Rajyalakshmi Nittala titled “Indian Consumers’ Attitude towards SMS Advertising” Lambert Academic Publishing House, Germany, 2013.ISBN-978-3-659-39776-9.