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School of Management Sciences

RESEARCH & PUBLICATIONS

Dr. Vijetha Mukkelli:

Papers Published :

 Dr. Vijetha Mukkelli, A PAPER “GEOGRAPHICAL VERTICAL INTEGRATION STRATEGY IN THE BPOULTRY” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management ISSN: 2349 – 5677, Volume 1

 Dr. Vijetha Mukkelli, A PAPER “A STUD Y ON AGRONOM Y OF GROUNDNUT” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management, ISSN: 2349 – 5677

 Dr. Vijetha Mukkelli, A PAPER “A WEB BASED GIS SOLUTION FOR ANAGEMENT OF IT PARKS IN CYBERABAD ZONE, RANGA REDDY DISTRICT, TELANGANA” ICCEMT – 2015 , International Journal of Core Engineering & Management ISSN: 2348 – 9510, Volume 1

 Dr. Vijetha Mukkelli, A PAPER “THE MARKETING CHALLENGES OF GROUNDNUT OIL SEEDS IN INDIA” ICCEMT – 2015, International Journal of Core Engineering & Management, ISSN: 2349 – 5677

 Dr.Vijetha Mukkelli, Jesus Christ Leadership in Score Matrix, International Journal in Management and Social Science, IJMSS Vol.03 Issue-03, (March, 2015) ISSN: 2321-1784, pp.505-515.

 Dr.Vijetha Mukkelli, THE CHANGING ROLE OF HUMAN RESOURCE MANAGEMENT IN TWENTYFIRST CENTURY CHALLENGES AND OPPORTUNITIES, International Journal of Management Research & Review, IJMRR/March 2015/ Volume 5/Issue 3/Article No-5/170-178, ISSN: 2249-7196 pp.170-178.

 Dr.Vijetha Mukkelli, GROWTH AND CHALLENGES OF E -TAILING IN INDIA International Journal of Advanced Research in Management and Social Sciences, IJARMSS Volume 4, Issue 2, February 2015 ISSN: 2278-6236

 Dr.Vijetha Mukkelli , Application of Business Ethics and Values – A Biblical Perspective Volume 4, Issue 1 (January 2015) 1953 International Journal of Scientific Research in Computer Science Applications and Management Studies, Volume 4, Issue 1 (January 2015), IJSRCSAMS ISSN 2319 – 1953.

 Dr.Vijetha Mukkelli, Social Enterprise – A New Dimension of Entrepreneurship, International Journal of Management and Commerce Innovations ISSN 2348-7585 (Online), Vol. 2, Issue 2, pp: (225-229), Month: October 2014 – March 2015, pp.225-229

 Dr.Vijetha Muk77kelli, CASE STUDY AS A METHOD OF RESEARCH METHODOLOGY IN PhD THESIS, VOLUME -2, ISSUE -11 (November 2014), ISSN: (2321-1709), pp.49-52.

 Dr. Vijetha Mukkelli, LITERATURE REVIEW ON LEADERSHIP, International Journal of Research in Engineering, IT & Social Sciences (ISSN 2250-0588), (Volume 4, Issue 10, October 2014), pp.9-26

 Dr.Vijetha Mukkelli, Innovative Opportunities Available for Prospective Technopreurs in MSME Sector in India, International Journal of Research and Business Innovation (Special Issue on Business Innovation), Volume 2 No.4 – October 2014, ISSN: 2321- 5615,pp.207-211

 Dr.Vijetha Mukkelli, HENRY FORD LEADERSHIP – A CASE STUDY AND ANALYSIS, HRR International Journal, Vol. 1, Issue 4, September 2014, ISSN (Online): 2348-7518

 Dr.Vijetha Mukkelli, The Biblical Perspective of Coaching & Mentoring, International Journal Of Core Engineering & Management (IJCEM), Volume 1, Issue 7, October 2014, ISSN: 2348 9510, pp.134-144

 Dr.Vijetha Mukkelli, THE RELATIONSHIP BETWEEN CREATIVE ADVERTISING AND ADVERTISING EFFECTIVENESS, INTERNATIONAL RESEARCH JOURNAL OF MARKETING AND ECONOMICS, VOLUME-1, ISSUE-5 (August 2014), ISSN: (2349-0314).pp.35-49

 Dr.Vijetha Mukkelli Sustainable Development through Innovative Corporate Social Responsibility –A Multi Discipline Approach, IRACST – International Journal of Commerce, Business and Management (IJCBM), Vol. 2, No.6, December 2013 ISSN: 2319–2828 pp.467-473

 Comprehensive Leadership Qualities of All Time Great Leader A Unique Role Model for Leaders of All Times, IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p-ISSN: 2319-7668. Volume 9, Issue 5 (Mar. – Apr. 2013), PP 70-79

Paper Presentations:

 Dr.Vijetha Mukkelli, Innovative Opportunities Available for Prospective Technopreurs in MSME Sector in India, International conference on Business Innovation on6 and 7 October 2014 at Sun Arts and Science College, Tamilnadu,India

 Dr.Vijetha Mukkelli, Growth of Social Entrepreneurship as a discipline – Opportunities and Challenges International Conference on Next Generation Education for Entrepreneurial Engineers on 10 and 11 March 2014 at SR Engineering College Warangal, Andhra Pradesh,India

 Dr.Vijetha Mukkelli, Online Shopping in India –An Overview,3rd International Conference on Strategies for Business Excellence: Challenges and Opportunities on 26-27, December 2014 at Malla Reddy College of Engineering & Tech, Hyderabad,India

 Dr.Vijetha Mukkelli, Sustainable Development through Innovative Corporate Social Responsibility – A Multi Discipline Approach, National Conference on Management and Social Sciences – Its Impact on Sustainable Development on 25-26, October 2013 at CBIT Hyderabad, India

 Dr.Vijetha Mukkelli, The Role of Creativity in Advertising w.r.t. Indian Advertising Industry- A Review Study, National Conference on Integrated Marketing Communication Strategy on 25 July 2014 at Hyderabad Business School, Gitam University, Hyderabad, India

 Dr.Vijetha Mukkelli, Marketing Via WHATS APP –A Changing Scenario

 National Conference on Paradigm Shift in Global Management Practices on 3-4, April 2014, at Srinidhi Institute of Science & Technology, Hyderabad

Conference Publications:

 Dr.Vijetha Mukkelli, International Conference on Next Generation Education for Entrepreneurial Engineers ISBN 819041649-9, Growth of Social Entrepreneurship as a discipline – Opportunities and Challenges pp.51-54.

 Dr.Vijetha Mukkelli, 3rd International Conference on Strategies for Business Excellence: Challenges and Opportunities Sri Publishers and Distributors Pvt.Ltd. ISBN  978 93 83038, Online Shopping in India – An Overview pp.12-14

 Purna Sabbineni And Dr.Vijetha Mukkelli , International Conference on Knowledge Resources LLCSR – 2015 Maruti Publications ISBN: 978-93-84361-17-4, Best Practices in Knowledge Management pp.230-237.

Aravinda Tulasi :

Papers Published :

 Ms. Aravinda Tulasi A Paper “STRESS, VIOLENCE AND HARASSMENT AT WORK PLACE – IT’S IMPLICATIONS ON SOCIETY, PERFORMANCE AND PRODUCTIVITY” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management, ISSN: 2349 – 5677, Volume 1

 Challenges for HR Managers to retain Human Resources in BPO Industry published in IJCBM, April Edition, 2014.

B. Pramoda Holly Star:

Papers Published :

 Ms. B. Pramoda Holly Star A Paper “EMERGING ROLE OF MICRO FINANCE IN POVERTY REDUCTION AND ITS RELATEDCHALLENGES IN TELANGANA REGION” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management, ISSN: 2349 – 5677, Volume II

 Ms. B. Pramoda Holly Star A Paper “A comparative Study on Home Loans of SBI and HDFC Banks” Contemporary Issues in Management

 Presented paper on Contemporary issues in management at Kshatriya College of Engineering and Technology, Nizamabad.

M. Narsing Rao:

Papers Published :

 Mr.M Narsing Rao A Paper “A STUD Y ON INVESTOR BEHAVIOR TOWARDS IT SHARES IN INDIA STOCK MARKET” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management, ISSN: 2349 – 5677, Volume II

 International Conference at VIT University – Vellore, Tamil Naidu on” Emerging Markets & issues in Management” Paper Presented topic is “A Study on Risk & Return Analysis on foreign investment in Retail Sector India” 19 & 20th April-2013. Published & ISSN

 National Conference at CBIT Paper Presented & Published at “A Study on Customer Perception services towards Public & Private Bank Services on Feb-2013. Published in LORVEN Publications ISBN: 978- 81-907052-9-5

 National Conference at JNTU- Hyderabad on Retailing in India. My Presentation topic is FDI in Indian Retail Sector: Issues & Challenges published in Excel Books ISBN: 978-93-5062-330-5

Paper Presentations:

 Mr. M. Narsing Rao, Commodity Derivative Trading In India – Issues And Concerns, Two-Day National Seminar On Commodity Derivative Trading In India.

Suresh Kumar Nayak :

Papers Published :

 Mr. Suresh Kumar Nayak A Paper“A STUDY ON RISK AND RETURNS ANALYSIS ON FOREIGN INVESTMENT IN RETAIL SECTOR INDIA” EMERGING MARKETS AND ISSUES IN MANAGEMENT

 Mr. Suresh Kumar Nayak A Paper“BUSINESS STRATEGIES FROM THE STRATEGIES OF CHESS” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management, ISSN: 2349 – 5677, Volume I

Paper Presentations:

 Mr. Suresh Kumar Nayak, Higher Education In India: Time For Quality Development, Competency Mapping Among College Teachers: Problems & Prospects.

L.Srikanth :

Papers Published :

 Mr. L. Srikanth A Paper “A STUD Y ON CYBER CRIME – A THREAT TO THE SOCIETY” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management ISSN: 2349 – 5677, Volume 1

A Sudheer :

Papers Published :

 Mr. A. Sudheer A Paper “A STUD Y ON CUSTOMER SATISFACTION LEVEL TOWARDS SMART PHONES” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management ISSN: 2349 – 5677, Volume II

K.Srikanth :

Papers Published :

 Mr. K.Srikanth A Paper “MAKE IN INDIA AN INITIATIVE IN TRANSFORMING INDIA INTO GLOBAL MANUFACTURING HUB” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management ISSN: 2349 – 5677, Volume 1

Pothireddy Rajashekar Reddy :

Papers Published :

 P.Rajashekarreddy A Paper “ROLE OF INTERNET – MARKETING IN BUSINESS GROWTH” ICCEMT – 2015, International Journal of Business Quantitative Economics and Applied research Management, ISSN: 2349 – 5677, Volume II

 Research article- Impact of Celebrity Endorsement on Brands-Published in an International Journal of Advances in Arts, Sciences and Engineering, Volume 2 Issue 4 January 2014, ISSN: 2320-6136.

 A Research article – How an Ordinary Product could Be Made a Powerful and Prestigious Brand-Published in an International Journal of Marketing, Financial Services & Management Research, Volume .1, No.6, June, ISSN 22773622.

 An Article titled Celebrity Endorsers Impact on the Brand Building– a Case Study of Lux- Published in an International Journal of Multidisciplinary Research, Vol.2 Issue 11, November 2012, and ISSN 2231 5780-28.

 A Case study titled the Ignored Class: Rich or Poor? Published by HUMMING WORDS PUBLISHERS Faridabad, INDIA with an ISBN: 978-81-920730-1-9-23.

 A Paper Tiled Presented and Published -Work Life Balance Practices in Educational Institutions in UGC Sponsored Two-Day National Seminar held at Government Degree College-Siddepeta with an ISBN: 978-81-929088-2-3.

 A Paper Titled-Role of Promotional Tools and Advertising Published at Sri Chaitanya PG College, Karimnagar, and ISBN: 978-81-926819-1-7.

 A paper Titled – Endorsement of celebrities: Do they really trigger sales?” Published at VIT Business School, Vellore, TN, and ISBN 978-81-921178-7-4-109.

 A Paper Titled on” Social Media Marketing-The Virtual Revolution” published at Shri Shankaracharya Institute of Technology and Management, Bhilai (CG), India ISBN: 978-93-82062-36-3-45.

Paper Presentations:

 P Raja Shekar Reddy, Work Life Balance Practices In Educational Institutions, Competency Mapping Among College Teachers: Problems & Prospects

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